Privacy Policy

1. Introduction

Tapback (“we”, “our”, “us”) is a QR‑based feedback application owned and operated by VDM Business Innovations. This Privacy Policy explains how we collect, use, disclose, store, and protect information when users access or use Tapback.

2. Information We Collect

We may collect the following information:

• Feedback content submitted through QR scans, ratings, comments, tags, voice inputs, and optional attachments.
• Device and usage data such as browser type, IP address, timestamps, device identifiers, and session activity.
• Business and outlet information provided by the establishment using Tapback.
• Contact details if a user chooses to provide them for follow‑up or support.
• Technical and fraud‑detection signals used to identify suspicious or duplicate submissions.

3. How We Use Information

We use collected information to:

• Capture, analyze, and route customer feedback.
• Generate AI‑assisted comment options and summary insights.
• Detect fake, duplicate, abusive, or suspicious feedback.
• Notify designated personnel for negative or urgent feedback.
• Improve product functionality, reliability, security, and user experience.
• Provide customer support and operational reporting.

4. Sharing and Disclosure

We do not sell personal information. We may share information only with:

• The establishment or outlet that collected the feedback.
• Authorized employees, administrators, or service providers acting on our behalf.
• Technology vendors who support hosting, analytics, messaging, and security.
• Authorities where required by law, regulation, legal process, or to protect rights and safety.

5. Data Retention

We retain feedback and related records for as long as necessary to provide the service, meet legal obligations, resolve disputes, maintain security, and support reporting. Retention periods may vary by customer configuration and applicable law.

6. Security

We use reasonable technical and organizational safeguards to protect information from unauthorized access, disclosure, alteration, or destruction. However, no system is fully secure, and we cannot guarantee absolute security.

7. AI and Automated Processing

Tapback uses AI and automated processing to classify feedback, suggest response options, identify urgency, and flag suspicious submissions. Automated outputs may be reviewed by humans where necessary.

8. Your Choices

Depending on how Tapback is deployed, users may:

• Choose whether to provide optional contact details.
• Request correction or deletion of certain data, subject to legal and contractual limits.
• Contact the relevant establishment regarding feedback records.

9. Children's Privacy

Tapback is not intended for children under 13 years of age, or the applicable age of digital consent in your region, unless used under lawful parental or institutional supervision.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date.

11. Contact Us

For privacy‑related questions, contact:

VDM Business Innovations
Email: enquiry@tapback.in